Andrea Watts is a growth and brand marketer.

“Which do you want?— The pain of staying where you are or the pain of growth?”

Narrative Science

September 2017 – Current

Narrative Science

Director of Growth Marketing

  • Lead growth marketing initiatives covering all website, content, messaging, demand generation, and growth strategy

  • Managed team of 3

Senior Marketing Manger

  • Head of Content + Brand; lead content + messaging strategy, execution and reporting across all departments

  • Lead and maintain go-to-market activities from awareness through customer

  • Managed team of 2

Marketing Manager, Level 3 + 4

  • Lead go-to-market activities for products from awareness through opportunity

  • Implemented and executed ABM + Demand Generation Strategy

  • Owner of website and User Experience

Marketing Associate

  • Responsible for all internal and external communications

  • Built out Marketing Operations process

  • Lead activities across brand, events, + social

 

E*TRADE

August 2016 - September 2017

Digital Marketing Specialist, Brand + Acquisition

  • Lead and support activities associated with the media planning, buying, measurement and optimization

  • across all media channels

  • Extract media insights and solutions through data in order to improve business & marketing strategies

  • Manage maintenance of media campaigns while tracking a 100-million-dollar media budget

 

Modern Luxury Media

May 2013 - August 2016

Senior Digital Marketing Coordinator

  • Maintained primary responsibilities of previous position coupled with managing the junior marketing coordinator

  • Systemized and directed 300+ internal marketing projects for 12 separate markets

Digital Marketing Coordinator

  • Coordinated, developed and executed all digital media campaigns for Modern Luxury, which included producing emails, newsletters, digital editions and ads

Account Coordinator

  • Managed accounts for 30+ sales representatives while directing the design of advertisements for 40 different magazines across 12 markets

Andrea went to school at the University of Michigan. She graduated with a bachelor’s in Neuroscience + Art History. She also had taken front-end web development courses at General Assembly and graphic design at the School of the Art Institute Chicago. She currently lives in Denver, CO.